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Privacy Policy

The Privacy Policy detailed below on this page applies specifically to this website, To read USA Swimming's Privacy Policy, click here.

Commitment to Privacy

We at SwimToday Store understand the importance of protecting the privacy of our users. The information collected on the SwimToday Store website is used exclusively by SwimToday Store to market and improve the services we offer to our customers, to improve the SwimToday Store web site content, and to contact you with updates to the web site or for other marketing purposes directly related to your SwimToday Store customer relationship.

Certain areas of SwimToday Store, including those areas used to make purchases, require registration and/or a password for access. Information obtained from registered users of these areas may also be used for SwimToday Store marketing purposes, and cookies may be used in those and other areas, as is described in this Policy. Information obtained in these areas may also be used in accordance with agreements governing access to and use of the specific areas. In addition, visitors to SwimToday Store will need to register for a SwimToday Store Login user ID and password to use many of the interactive features on SwimToday Store as well as to make a purchase or file an order from SwimToday Store. Log file data and other information gathered from registered users of SwimToday Store are used to improve the SwimToday Store customer experience.

Visitor Information

The SwimToday Store web server uses an extended log file format which captures: date and time of visit, referring address (location from which a visitor comes to SwimToday Store), type of Internet browser, and visitor's IP address. (Each computer that connects to the Internet is assigned a unique number, an IP address, for identification purposes). The log file does not capture a visitor's email address.

Personal Information

Certain areas of SwimToday Store ask for personal information. SwimToday Store uses this personal information to aid in presenting its customers with a better interactive experience and to facilitate the customer’s ability to make purchases and orders from the SwimToday Store website. To register for a login user ID, your name, address, email address, and billing information are requested. This information is collected to help us further develop our services, to provide you access to valuable SwimToday Store Internet-based information and services, and to facilitate the billing process for those services if you elect to use them. Customers will have the ability to access and change the information which they have provided to SwimToday Store by use of the appropriate features on the SwimToday Store website.

Use of Personal Information

The information collected through this site helps us identify the type of web site content that our customers value, allowing us to market and improve the web site and our services. The information is also used to send email notifications to customers about updates to the web site, and to contact customers by other means for marketing and other purposes.

Under no circumstances will we give, sell or otherwise distribute the information collected through this site to third parties outside of SwimToday Store and its subsidiaries (unless required by law). SwimToday Store uses an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. We require our suppliers and vendors to conduct themselves in a manner consistent with this policy and our requirements.

Information From Third Parties

If necessary, SwimToday Store obtains consumer information from third-party providers in order to improve the accuracy of our customer database and to increase our understanding of our customers or to identify potential customers. For example, we get updated addresses from the National Change of Address (NCOA) service to assist us in having the correct addresses for our customers.


A cookie is a series of data characters that, when programmed into a web site, is placed by the web server into the browser's application folder on your computer. Once placed onto your machine, the cookie will allow the web site to “recognize” you as a unique individual. SwimToday Store uses these cookies to associate individual customers with their information profiles. No personal information of any kind is stored in these cookies. They are only used by SwimToday Store to “remember” your user ID when you login to SwimToday Store on your computer. They are not passed on to any 3rd party.


Our sites may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware of this fact when they leave our site and to read the privacy statements of each and every Web site that they visit which collects personally-identifiable information. This privacy statement applies solely to information collected by this web site.


For the safety of our customers who are shopping online, SwimToday Store always has security measures in place to protect customer information. SwimToday Store takes all reasonable precautions to protect against the loss, misuse and unauthorized access of your personal information under our control. Because the security of your personal information is a high priority, we have taken numerous steps to ensure that it is processed confidentially, accurately and securely. The SwimToday Store web site uses encryption technology, such as Secure Socket Layer (SSL) technology, which is supported by the vast majority of modern Internet browsers. SSL technology represents the highest level of security available on the Internet, automatically encrypting information traveling over the Internet, verifying the identity of the transacting servers through certificates and digital signatures, and confirming that the integrity of the message content is maintained throughout its transmission. SwimToday Store cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

Opt Out Options

SwimToday Store allows customers the option to opt-out of marketing communications upon request. Once we receive your information, we may send you marketing communications that contain valuable offers, promotions and other content. However, users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by following the directions contained in the communication. All opt-out requests will be honored, without question. All marketing communications from SwimToday Store will tell you how to stop receiving them.

How do I contact SwimToday Store?

Our postal address is:

USA Swimming
1 Olympic Plaza
Colorado Springs, CO 80909

SwimToday Store reserves the right to amend this Privacy Policy at any time with or without notice. Please check back frequently in the event of changes.

Your use of SwimToday Store constitutes your agreement to this Privacy Policy.

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